Alley Cats Adoption & Fundraiser Event
Alley Cats is a quarterly event concept created and executed at Falcon Bowl, blending community, fundraising, and low-pressure fun to support local cat rescues. From partnership outreach to branding, promotion, paid ads, and day-of execution, this was a full end-to-end build designed to drive turnout and tangible impact.
The inaugural event launched January 2026 and was met with strong attendance, meaningful donations, and enough momentum to continue the series going forward.
Event concepting & programming
Community partnership development
Brand identity & logo design
Campaign creative & promo graphics
Photoshoot planning & art direction
Paid social strategy & execution (Meta)
Budget-conscious ad optimization
Onsite event management & coordination
Fundraising strategy & activation
Post-event reporting & analysis
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$1,634 raised through donations, raffle entries, drink specials, and bowling specials
Full table of donated supplies collected for Urban Cat Coalition
Estimated 100–150 attendees
$100 total ad spend across two Meta campaigns
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Engagement campaign
Reach: 6,004
Impressions: 9,661
Frequency: 1.61
Post engagements: 680
Cost per engagement: $0.07
CTR (All): 6.57%
Link CTR: 0.34%
Awareness campaign
Reach: 28,155
Cost per result: $1.78
